How StopBid Works
StopBid is a Dutch auction marketplace for .uk domain names — where prices fall over time, and the first to act wins. Simple, fair, and unlike anything else.
A Dutch auction — prices only go down
Unlike traditional auctions where competitive bidding drives prices up, StopBid works in reverse. Every domain starts at a set price and drops by a fixed amount every 10 minutes until someone buys it or the reserve price is reached. The first person to act wins — there's no back-and-forth bidding war.
Buying a Domain on StopBid
Watch the price drop and pick your moment — or let a Stop Bid do it for you.
Browse live auctions
Explore domains across our three categories — Premier Names, SEO Names, and Value Names. Each listing shows the current price, how much it drops per 10 minutes, and a live countdown to the next drop.
Watch the price fall
Every 10 minutes the price drops by a fixed amount. You can wait for it to reach a price you're happy with — but so can everyone else. Wait too long and someone else will snap it up first.
Buy Now or place a Stop Bid
You have two ways to buy. Buy Now purchases the domain instantly at the current price. Or place a Stop Bid — set the price you're willing to pay, and we'll automatically buy it for you the moment the price drops to your target. No need to keep watching.
First bid wins — no exceptions
The instant any bid is placed or a Stop Bid triggers, the auction ends and that buyer wins. There's no second chance, no counter-bidding, no extensions. The domain is theirs.
What's a Stop Bid?
A Stop Bid lets you set the maximum price you're willing to pay, then walk away. As the auction price drops every 10 minutes, StopBid monitors it automatically. The moment the price reaches your Stop Bid, it purchases the domain for you at that price — even if you're not watching. A small fee is ring-fenced from your balance when you place it, which comes off your final payment if you win. If someone else buys first, your fee is returned immediately.
Why buyers love StopBid
Shill bidding is impossible. In a traditional auction, sellers can use fake bids to drive prices up. On StopBid, the first bid ends the auction immediately — so there's no opportunity for a seller to inflate their own domain's price. What you see is what you pay.
Patience is rewarded — but risky. The longer you wait, the lower the price gets. But there's real tension: every 10 minutes someone else could buy it first. That balance between saving money and losing out is what makes Dutch auctions genuinely exciting.
Potential resale upside. If you win a domain at a low price, you may find that other buyers who missed out — watching from the sidelines — contact you afterwards wanting to buy it from you. Winning a domain at auction can sometimes lead to an immediate profitable flip.
No need to watch the clock. A Stop Bid works around the clock on your behalf. Set your price, go about your day, and we'll handle the rest.
Total price transparency. The price you see is the price you pay. No hidden buyer's premiums, no surprise fees on top — just the auction price plus our small platform fee, which is clearly shown before you commit.
Selling a Domain on StopBid
You only need one buyer. And the fear of missing out does the selling for you.
Apply to become a seller
StopBid is a curated marketplace — sellers go through a quick approval process to ensure quality. Once approved, you can submit domains for review.
Submit your domain for review
Our team reviews every submission and categorises it as Premier, SEO, or Value. We may suggest a reserve price based on the domain's quality and market value. Strong domains with good backlink profiles are prioritised.
Set your price and schedule your auction
Once approved, you set your starting price, choose an optional reserve price, and pick your auction start date. You have 21 days to schedule after approval.
Your auction runs — and FOMO does the work
Once live, the price drops every 10 minutes. Buyers watching know that hesitation could cost them the domain. That psychological pressure — fear of missing out — is one of the most powerful forces in Dutch auctions, and it works in your favour as a seller.
Sold — confirm and transfer
When a buyer wins, you'll be notified immediately. Agree payment and transfer the domain directly to the buyer. Our platform fee is deducted from the sale price, with the remainder going to you.
Why sellers choose StopBid
You only need one buyer. Unlike traditional auctions that depend on multiple competing bidders to drive up the price, a Dutch auction only requires a single motivated buyer to get a good result. If someone values your domain, they'll act before the price drops further.
Fear of missing out drives early bids. Buyers know the price is falling and that someone else could buy at any moment. This creates urgency — buyers who want the domain are incentivised to act early rather than risk losing it, which often results in sales well above the minimum price.
Set a reserve price for peace of mind. Not comfortable selling below a certain figure? Set a reserve price and the auction will end unsold if the price drops that far without a buyer. You're always in control of your floor price.
No time-wasters or low-ball offers. Every buyer on StopBid has a verified account and a funded balance before they can bid. There are no tyre-kickers making offers they can't follow through on.
SEO stats displayed automatically. For SEO Names, we pull Domain Rating, Domain Authority, backlink counts and more from third-party tools and display them on your listing — giving buyers the data they need to act confidently and quickly.
Control your listing. Toggle SEO stats on or off, track unique views on your auction page, and monitor interest in real time from your seller dashboard.
Ready to get started?
Browse live auctions or apply to list your own .uk domains today.
Browse Auctions Sell a Domain